全球宠物博览会正为备受期待的2023年活动做准备

斯坦福德，C·奥恩。 （2023年3月9日）——美国宠物产品协会（APPA）和宠物产业分销商协会（PIDA）正处于2023年全球宠物博览会的最后筹备阶段。该活动将于3月22日至24日在佛罗里达州奥兰多橙县会议中心南通道举行，作为宠物产品行业的顶级国际盛会，正为今年的展会做准备，带来新的产品、投资和创新。

“全球宠物博览会2023将成为一场'不容错过'的盛会，”APPA运营执行副总裁鲍勃·梅拉尔表示。“看到展会不断扩展以满足参展商、买家及其他参会者的需求和期待，令人兴奋且有成就感。我可以自信地说，今年的活动主题恰如其分，'你需要的一切'，将为与会者提供他们在行业中取得成功所需的一切，无论现在还是未来。”

今年，各类别的参与者都可以期待全新独特的体验和内容，提升并提升他们2023年的展会体验。

放映商

新年之际，全球宠物博览会推出了展商成功与投资回报中心。该项目提供经过验证的专家指导和资源，帮助展商实现商业目标并实现可衡量的财务价值。首次和第二次参加全球宠物博览会的参展商还可以直接访问这家专注于优化参展商成功的领先机构提供的信息和演示，涵盖展会策划和生产力工具、预算编制、投资回报率衡量技巧等。

“Our goal is to make smart investments that have a direct and lasting impact on our members’ businesses and shape their success,” said APPA Vice President of Trade Show Management Kate Stewart. “We are confident this program will help our exhibitors achieve an ROI that is unmatched in the industry.”

Exhibitors debuting a new product at Global Pet Expo 2023 can enter the New Products Showcase, featuring hundreds of the latest products and designs hitting the market this year and a chance to be named “Best in Show.” Buyers vote for the best new products across nine categories. Winners are announced at the “Best in Show” Awards ceremony, garnering attention from attendees and media across nine product categories for additional product visibility and recognition.

This year, the Global Pet Expo team also debuted a new influencer program to increase show attendance from qualified pet industry influencers. This new program aims to build Global Pet Expo’s influencer network while helping exhibitors establish and build relationships with influencers to help reach their target audiences.

Buyers

Global Pet Expo 2023 is well positioned to help buyers find the right products to meet the needs of their customers. In fact, 91% of buyers who attend the show recommend it to other product buyers. From the New Products Showcase with hundreds of debut products to specialty areas of the show floor, show-only specials, and more, there are ample opportunities for buyers to maximize their merchandising and grow profits. 

New for 2023, Global Pet Expo is hosting a First Time Buyer Orientation on Wednesday morning to share tips and best practices on optimizing time on the show floor and identify "can't miss" opportunities to maximize the buyer experience at Global Pet Expo. In addition, buyers can connect with other buyers – whether new or returning – in the Buyers Lounge, conveniently located in the middle of the busy show floor.

Global Learning Series

Free for all registered Global Pet Expo attendees, the Global Learning Series delivers over 40 hours of educational content developed for retailers, distributors, exhibitors and special interest groups in the pet care community. From classroom settings to quick, 15-minute presentations on the New Products Showcase “Spotlight Stage” and retail tours in the surrounding Orlando area, the Global Learning Series provides immersive education for all types of learners and learning styles.

Networking

Global Pet Expo offers many networking opportunities throughout the week, including Retail Market Tours, a Pet Influencer Event, an Opening Night Welcome Reception, and more. Whether you are a first-timer or veteran, networking events help attendees realize success and get the most out of their show experience.

For registered attendees, the Show Planner are is accessible on-the-go using the Global Pet Expo Mobile App, available for download via the App Store or Google Play App Store. For more information, visit globalpetexpo.org and follow us on Facebook, Instagram, LinkedIn, Twitter, YouTube and TikTok.